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KaDeWe / New In
Project type
Campaign & 3D Animation
Role
Art Direction, 3D Design, Motion Design
Date
July 2023
Location
Berlin
To promote an early product drop, I collaborated with the photo studio and developed a fast-turnaround campaign combining photography with 3D graphic animation. The concept was created on short notice to highlight new arrivals and build immediate awareness for upcoming trends.
The campaign drove a measurable increase in both revenue and in-store traffic at the start of the season.
For the multibrand platform kadewe.de, I designed a full-bleed campaign module featuring flexible text layouts, sleek call-to-action elements, and automated pagination. Paired with a highlighted SKU carousel and curated teaser navigation, the result was a dynamic, high-impact content placement for both owned and paid media.
