KaDeWe Die Sechte / DelikatEssen

KaDeWe’s sixth floor is renowned for its fine-dining restaurants, curated selection of international food brands, and vibrant wine-bar scene. Creating visual content for this environment meant going beyond product imagery and instead capturing the lifestyle, atmosphere, and emotions that surround the act of dining.

To increase store footfall, especially during a time when late-night outings were becoming popular again, we built a campaign that generated buzz around Die Sechste as a destination for both foodies and fashion-minded visitors. This included strong OOH placements, localized drive-to-store messaging, and a visual language focused on taste, texture, and mood.

We introduced a dedicated campaign logo, refreshed the use of the corporate typeface, and defined a color palette that feels fresh, contemporary, and reflective of both food and fashion culture.

“A Question of Taste” launched alongside the opening of several new restaurants and served as the entry point to KaDeWe’s newly created food-focused Instagram account, expanding the brand’s reach and building a bridge between dining and shopping on the iconic sixth floor.