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KaDeWe / The SS21 Edit
Project type
Season Launch Campaign
Role
Art Direction, Graphic Design
Location
Berlin
Date
May 2021
The Spring/Summer 2021 campaign was an opportunity to explore new creative directions and craft a story that connected digital and print channels into one cohesive experience.
The campaign spotlighted leading fashion brands—Jacquemus, Balmain, JW Anderson, and Khaite—brought to life through diverse protagonists, each embodying a distinct summer sensation.
The journey began at the store’s flagship windows, where each theme was paired with a QR code linking to curated landing pages featuring the corresponding collections.
This project was developed in collaboration with a freelance photographer and stylist, blending storytelling, interactivity, and brand identity into a seamless omnichannel experience.
