Content Creation & Micro-Editorials

To engage and inspire Valmano’s audience, I oversaw a content strategy based on evergreen and trend-driven storytelling. I directed the creation of micro-editorials and image-rich landing pages that serve both as inspiration and SEO tools. In addition, I conceptualized and animated a playful “Geschenkefinder” (Gift Finder)—a gamified feature that guides users to the perfect jewelry or watch gift.