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MM6 Maison Margiela
Project type
Special Brand Drop & Creative Direction
Role
Art Director, Team Lead
Date
August 2020
Location
Berlin
As Art Director, I led the graphic and photography teams in the creation and curation of a special brand drop for MM6 Maison Margiela — a highly anticipated and exclusive collaboration for the Zalando Lounge platform.
The project required fast execution within the platform’s spontaneous, drop-based business model. To ensure precision and on-time delivery, I established a dedicated task force of selected creatives to streamline workflows and maintain consistent visual quality under tight timelines.
In total, I managed a team of around 30 designers, photographers, and editors, overseeing the creative process from concept through production. The result was a striking, high-impact campaign that elevated Zalando Lounge’s premium fashion offering and successfully captured the excitement around this rare drop.
